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WORKING CLASS HEROES

January 31, 2008 by Linda Lanese

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iPod touch pouch wideLaptop Wallet Easy // 17inch Mac book

 

Eye Glass Pouch

Wonder of wonders, I found the Working Class Heroes on a site that promotes design and as I followed the links, I ended up on ETSY.  These artists work in leather and felt and offer up some pretty cool items to house our tech toys.  The following story was found on ETSY Success Story: Working Class Heroes. Their items look as if they could be carrying a RL Polo Pony label on them.  Pop over and take a look and their shop and let us know what you think.Â

ETSY Interview

Monie & James of WorkingClassHeroes!  In little under 5 months of selling on Etsy, workingclassheroes has taken the site by storm and has literally become an overnight success making well over 1020 sales!  Dwelling in Vienna, Austria, this clever pair never dreamed of how quickly they would succeed in building an online international customer base. They are grateful that they stumbled across Etsy “whilst surfing online.”  You’ve seen those well designed and coveted grey wool laptop, and camera cases; and if you haven’t gotten one of your own yet, you best hurry!  Find out what makes workingclassheroes tick below:How did you first hear about Etsy, and what made you decide to open a shop on the site?
We stumbled across Etsy whilst surfing online and we were so excited about the site because at that time we only had visions of selling our work in local design shops and that the online side of the business would come later. In fact, the way it’s worked out is completely the opposite and now we have a worldwide customer base from the start.What do you think your key to success for selling on Etsy has been?
Our ideas and designs meeting the perfect opportunity, loads of luck and of course the whole package of good customer service, listing frequently, perfect photos and good presentation.How do you promote your shop?
We have been so busy right from the start working on our orders that we actually haven’t even had a minute to think about self promotion. We’re lucky that the worldwide design blogger community, major design websites, magazines and of course Etsy liked and featured our products. This has all had a really positive snowball effect!How do you handle such a large volume of sales in your shop? What systems have you created to manage the orders?
There’s two of us and we work really closely together with each having our own specific jobs to speed up the whole process of preparing an order. We basically have a central order list that is updated as new orders come in and existing ones are shipped out. This is really the heart of it so we know exactly what work we have on the go.Are your orders mostly from repeat buyers or new buyers… what do you do to gain repeat buyers?
It’s almost been an overnight success for us so the majority of our customers are first time buyers. Having said that we’re already seeing people come back for more or being recommended to us by friends that already own a piece of WORKING CLASS HEROES history!

 

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